The key of this product

Alzheimer’s is a progressive neurodegenerative disease and the leading cause of dementia. There is no cure, and current treatments offer only limited symptom relief. As the disease worsens, patients rely more heavily on others, placing great emotional and practical strain on caregivers.While professionals are trained for this, family members often feel unprepared and overwhelmed by the patient’s unfamiliar or confusing behaviours. This project focuses on supporting those caregivers—helping them better understand the patient's world and reduce the stress of care.

Interview the nursing home in Kiel

Anna is a nurse who works with dementia patients. Tom, has a mother named Sophie who is currently living in a professional nursing home due to Alzheimer's disease.

Key pain points for Alzheimer cares

Through interviews with both Anna and Tom, I gained deeper insights into the symptoms and social care needs of Alzheimer's patients, and identified two key challenges faced by caregivers:

A lack of patience when interacting with patients.

Limited understanding of the disease itself.High levels of stress caused by caregiving

Persona and customer Journey map
Alex is a car salesperson, 45 years old he lived with his wife and daughter. He’s mother has been suffering from Alzheimer’s disease from three years now. Recently the situation has gotten worse. Alex brought her mother to live together at home and take care of her.

Awareness

Struggling with a family member with Alzheimer's
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Searching for Alzheimer's related products

Inquiry

Opening the app
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Learning about symptoms and real-life stories

Engagement

Learning about symptoms and real-life stories
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Exploring different AR effects

Retention

Sharing personal stories with other families
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Connecting with other Alzheimer’s caregivers

Goal

Gaining deeper understanding of Alzheimer’s patients
Providing better care for loved ones

Immersive experience

I conducted a visual experiment simulating three everyday scenarios through the first-person perspective of an Alzheimer’s patient. The visual distortions were based on real stories from family members, revealing a version of reality that may seem strange to healthy individuals but feels entirely real to the patient.
In Experiment 1, while having breakfast, I picked up what I believed were "cream cheese" and "ketchup." But from a healthy person's perspective, they were actually face cream and toothpaste.
In Experiment 2, the cup appeared unclear and slowly began to deform, reflecting the visual confusion and perceptual distortion that Alzheimer’s patients may experience.
In Experiment 3, I found myself standing on a street, completely disoriented. The buildings looked unfamiliar—as if they had changed into something else. In the photo I took, they appeared different from how they actually are. I had no idea how to get home.In Experiment 3, I found myself standing on a street, completely disoriented. The buildings looked unfamiliar—as if they had changed into something else. In the photo I took, they appeared different from how they actually are. I had no idea how to get home.

Symptom Exchange

The community provides family members with reliable resources on the disease and its symptoms, allowing them to gain a clearer understanding of what their loved ones are going through.

Sharing with others

At the same time, family members can anonymously share their own experiences and stories within the community, or read those shared by others. Through these personal stories, they can find emotional support and encouragement—reminding themselves that they are not alone in this journey. This exchange also helps relieve the emotional stress that often comes with caregiving.

Symbolic design language

Base color palette

Purple is internationally associated with Alzheimer's disease because it symbolizes awareness of this condition.

Accessibility requirements

Long shadow effects

Large display heading - Cherishing moments with my grandma

Display heading - Cherishing moments with my grandma

Large heading - Cherishing moments with my grandma

Small heading - Cherishing moments with my grandma

Plain text - The days were often long and filled with uncertainty, yet they were also rich with love and connection...

Caption text - 4 years as a devoted caregiver

Typography

Caregiver community

The Caregiver Community is displayed on the app's home page, allowing users to immediately begin learning or sharing about patients' symptoms and stories upon opening the app.

Immersive experiences

Another feature of the AlzheimAR is to activate an AR camera that simulates the visual perspective of Alzheimer's patients to help understand their behavior.